Her Story
Her Game was started to inspire every female athlete.
I wanted them to know they can do anything they set their minds to.
I wanted them to have a place where they feel welcomed, supported, and appreciated for all their hard work and dedication.
We believe every female who steps onto the court, field, track, or mat deserves more than just a uniform.
She deserves clothing that moves with her, represents her, and reminds her that she belongs, because she always has.
Her Game is our way of giving back to the community that shaped us.
It’s about building something bigger than just apparel.
It’s about creating a space where female athletes feel seen, celebrated, and inspired, not just for what they do, but for who they are.
This is for the girls coming up.
For the women still chasing their goals.
For every athlete who’s ever felt like they had to prove they were enough.
We see you.
And we’re with you, every step, every rep, and every game.
Strong. Competitive. Fierce.
This is Her Game for the females in sports.
Meet Our Founder
Hi, my name is Ally Criddle! Basketball has been part of my life for as long as I can remember. I started playing in kindergarten with my friends, and even back then, I knew there was something special about this game, the energy, the community, the way it made me feel. It lit something in me that I've never felt before.
After four incredible years playing at Skyridge High School, I continued my journey at Utah Valley University, where I not only played the game I love at the collegiate level, but found my husband and my forever family in my teammates and coaches.
When I graduated, I knew I wasn't ready to walk away from basketball, but I wasn’t sure what staying connected to the game would look like. One night, while shooting around with teammates, we started dreaming out loud. We talked about how hard it was to find athletic gear made for us, for female athletes. We wanted more than just clothes. We wanted confidence. Comfort. Representation. That’s where the idea for Her Game was born.
We created this brand to give female athletes a space where they feel seen, strong, and supported. A place where they can find apparel that actually fits their bodies, their game, and their fire. Our goal is to make sure every girl who steps into her sport feels like she belongs and knows that she’s not alone in the journey.
Her Game isn’t just about clothing. It’s about identity, empowerment, and building a culture that truly celebrates strong, competitive, fierce females in sports.
Thank you for being part of this movement with me.
— Ally 🤍